Established authors as well as first-timers come to us for help with positioning, media exposure, marketing, and building their social media platform. We go about this in a variety of ways based on the subject of the book and the credentials of the author.
There are many elements that contribute to building a successful integrated platform – a mosaic of services that have to come together. We work closely with our authors to identify and target their audience. In our pursuit for media exposure, we go deep as well as wide including industry/genre media (print and online), national and regional publications short and long lead, national and regional radio, TV and print. Social media platform development, digital promotion, influencer marketing, giveaways and contests are also part of our capabilities.