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This Was Toscanini: The Maestro, My Father, and Me

Lucy Antek Johnson


Ever since my book has been in the “what if?” stage, Meryl has been my supportive and encouraging guide. Once I was fortunate enough to land a publishing deal, Meryl Moss Media dove in and, with their wide ranging PR contacts,  established a customized media and personal appearance plan which has been an exhilarating and successful journey since the 2021 launch of my “labor of love”.


In the face of all the challenges of 2021, Meryl Moss and her dedicated team have been imaginative, resourceful, very responsive, and forward thinking. It can be a bit of an obstacle to get attention for a hybrid-self published “niche” book featuring classical music history and personal memoir. But they did it!  Thank you Meryl, Deb, BookTrib, Geri, and Kendall for helping me navigate this adventure.


"Meryl Moss Media Group was the right choice for me. Their network of contacts around the country led to many dozens of radio, podcast, television, and print interviews in national, regional and local markets that we targeted to promote my book. They hit the ground running and never stopped finding new outlets and opportunities to not only promote the book, but to sell the book. They seamlessly worked alongside my publisher to coordinate publicity.


Meryl and her associate, Carole Claps, were always available, responsive, and creative. We had weekly status calls, I received detailed confirmation itineraries and reminders prior to each event, and all my questions and concerns were answered professionally to my satisfaction. With their effort and expertise, my book became a national bestseller in the first few weeks of publication."


—Frank Figliuzzi, author of The FBI Way

NBC News National Security Contributor | FBI Assistant Director (ret)


“I have been a client of MerylMossMedia now for three weeks, and didn't know anyone there, and of course as a new, independent author, had no idea how any of this works. Meryl personally provided me a prospectus of her company's abilities and contacts and full financial disclosures. Reassured, I jumped in. It has been nothing short of amazing!


My book, on Amazon kindle and paperback (self-published) has held "#1 New Release" banner intermittently over the past week. They managed to get me an editorial space in TIME magazine last week, and USA Today is currently evaluating another op-ed for next week. I have done four radio interviews, two of which are nationally syndicated, and have a TV spot in Los Angeles next week. Radio interviews continue as well as library readings and the like. Of the 8 million titles currently on Amazon, my book is ranked between 10,000 and 5,000."


—Phillip Goodrich, author of Somersett


“Working with Meryl Moss Media on my newest book was an incredible experience. They worked closely with me to leverage all my talents and build my platform and we landed articles in USA Today, appearances on MSNBC, NBC and many others. This is a team that cares about their clients, is extremely adaptable to the talents and details of those clients and knows how to work closely and effectively to get the best possible results. I am forever thankful to everyone at Meryl Moss Media for their collaboration and help and all that came of it. For my next project I won’t look anywhere else."

—Paul Rosolie, author of The Girl and the Tiger

“Meryl Moss Media is an extraordinary firm in fields of publicity, marketing, social media and speaking engagements. They are personable, highly professional, hands-on, caring, collaborative, and exceedingly strategic in such campaigns—among the finest in a broad range of fields.

I have been a client of Meryl Moss Media since 2014 when my book On Pluto: Inside the Mind of Alzheimer’s was published, the first book written by an investigative reporter, embedded inside the mind of Alzheimer’s, chronicling the progression of his own disease. I’ve lost several family members to Alzheimer’s. Now, the disease has come for me. Thus, I’m not an easy client, to say the least!

Meryl Moss Media has been instrumental in raising the visibility of On Pluto with scores of regional and national media coverage and speaking engagements from Los Angeles to New York City, and internationally. The range of On Pluto media coverage, to date, includes: NBC News, CBS News, Fox News, National Public Radio, PBS/NOVA, Maria Shriver’s Sunday Paper, and news coverage and radio interviews from across the country. 

With the publication in 2018 of an expanded edition of On Pluto, “New Horizons,” Meryl Moss Media continued its highly successful media campaign that among other things led to the translation of On Pluto into Mandarin for distribution in China, Italian for distribution in Italy, and a foreign edition for distribution in India, along with continued national and regional publicity and speaking engagements.

Since publication of On Pluto, Meryl Moss Media has become extended family to me, a blessing in numerous ways. I would highly recommend Meryl Moss and her incredible staff at Meryl Moss Media.

— Greg O’Brien, author, On Pluto: Inside the Mind of Alzheimer’s

“There’s only one name in the Thriller/Mystery writing community for book publicity and that’s Meryl Moss Media. They have so many options to choose from including their programs on BookTrib.com which include access to Book Clubs, a Newspaper Syndication package and other creative services like Book Blog Tours, Television and Radio interviews and National Book Tours - Meryl offers all the tools and contacts to get me noticed.

I’m forever grateful to Meryl and her amazing staff, and I couldn’t have launched my debut novel, The Midnight Call, without her. I look forward to working with her team on my next project."

— Jodé Millman author of The Midnight Call

“What sets Meryl Moss Media apart is that Meryl and her team care so much about their clients."

— Ann Fishman author of Marketing to the Millennial Woman
“Meryl Moss has been my trusted book publicist for eight of my books (six nonfiction and two novels). She is a seasoned, respected publicist who has created impressive campaigns for each of my projects. She and her staff are savvy, resourceful marketers–I count on them.”

— Susan Shapiro Barash/ aka Susannah Marren 

“Meryl Moss Media offers a spectacular level of service. MMM provides high quality and effective contacts, along with seamless organization that makes it easy to manage the most robust event or media tour. Meryl herself is warm, insightful and has a knack for knowing exactly who to connect authors with; her team is positive, friendly and effective. I highly recommend Meryl Moss Media, and plan on working with them again.”

— Sara Wiseman, Messages from the Divine: Wisdom for the Seeker’s Soul

“I have been a client of Meryl Moss Media Group now for three weeks, and didn't know anyone there, and of course as a new, independent author, had no idea how any of this works. Meryl personally provided me a prospectus of her company's abilities and contacts and full financial disclosures. Reassured, I jumped in. It has been nothing short of amazing!


My book, on Amazon kindle and paperback (self-published) has held "#1 New Release" banner intermittently over the past week. They managed to get me an editorial space in TIME magazine last week, and USA Today is currently evaluating another op-ed for next week. I have done four radio interviews, two of which are nationally syndicated, and have a TV spot in Los Angeles next week. Radio interviews continue as well as library readings and the like. Of the 8 million titles currently on Amazon, my book is ranked between 10,000 and 5,000. "


—Phillip Goodrich, author of Somersett


“Working with Meryl Moss Media Group on my newest book was an incredible experience. They worked closely with me to leverage all my talents and build my platform and we landed articles in USA Today, appearances on MSNBC, NBC and many others. This is a team that cares about their clients, is extremely adaptable to the talents and details of those clients and knows how to work closely and effectively to get the best possible results. I am forever thankful to everyone at Meryl Moss Media Group for their collaboration and help and all that came of it. For my next project I won’t look anywhere else."

—Paul Rosolie, author of The Girl and the Tiger

“Meryl Moss Media Group is an extraordinary firm in fields of publicity, marketing, social media and speaking engagements. They are personable, highly professional, hands-on, caring, collaborative, and exceedingly strategic in such campaigns—among the finest in a broad range of fields.

I have been a client of Meryl Moss Media Group since 2014 when my book On Pluto: Inside the Mind of Alzheimer’s was published, the first book written by an investigative reporter, embedded inside the mind of Alzheimer’s, chronicling the progression of his own disease. I’ve lost several family members to Alzheimer’s. Now, the disease has come for me. Thus, I’m not an easy client, to say the least!

Meryl Moss Media Group has been instrumental in raising the visibility of On Pluto with scores of regional and national media coverage and speaking engagements from Los Angeles to New York City, and internationally. The range of On Pluto media coverage, to date, includes: NBC News, CBS News, Fox News, National Public Radio, PBS/NOVA, Maria Shriver’s Sunday Paper, and news coverage and radio interviews from across the country. 

With the publication in 2018 of an expanded edition of On Pluto, “New Horizons,” Meryl Moss Media Group continued its highly successful media campaign that among other things led to the translation of On Pluto into Mandarin for distribution in China, Italian for distribution in Italy, and a foreign edition for distribution in India, along with continued national and regional publicity and speaking engagements.

Since publication of On Pluto, Meryl Moss Media Group has become extended family to me, a blessing in numerous ways. I would highly recommend Meryl Moss and her incredible staff at Meryl Moss Media Group."

Greg O’Brien, author, On Pluto: Inside the Mind of Alzheimer’s

“There’s only one name in the Thriller/Mystery writing community for book publicity and that’s Meryl Moss Media Group. They have so many options to choose from including their programs on BookTrib.com which include access to Book Clubs, a Newspaper Syndication package and other creative services like Book Blog Tours, Television and Radio interviews and National Book Tours - Meryl offers all the tools and contacts to get me noticed.

I’m forever grateful to Meryl and her amazing staff, and I couldn’t have launched my debut novel, The Midnight Call, without her. I look forward to working with her team on my next project."

— Jodé Millman author of The Midnight Call

“What sets Meryl Moss Media Group apart is that Meryl and her team care so much about their clients."

— Ann Fishman author of Marketing to the Millennial Woman

“Meryl Moss has been my trusted book publicist for eight of my books (six nonfiction and two novels). She is a seasoned, respected publicist who has created impressive campaigns for each of my projects. She and her staff are savvy, resourceful marketers — I count on them.”

— Susan Shapiro Barash / aka Susannah Marren 

“Meryl Moss Media Group offers a spectacular level of service. MMM provides high quality and effective contacts, along with seamless organization that makes it easy to manage the most robust event or media tour. Meryl herself is warm, insightful and has a knack for knowing exactly who to connect authors with; her team is positive, friendly and effective. I highly recommend Meryl Moss Media Group, and plan on working with them again.”

— Sara Wiseman, Messages from the Divine: Wisdom for the Seeker’s Soul

“Meryl and her staff are extremely smart, extremely capable, and hyper-aware of the media environment — the right combination of flexibility and tenacity for high-level promotion. Plus, they are a pleasure to work with.”

– Frederick Kaufman


“As a first-time author, I was amazed at how much great publicity Meryl Moss Media Group was able to generate for me in a very short time. I was transformed from being just another autism mom writing about my family’s experience to an author/expert interviewed on many radio stations and television shows and was offered several speaking engagements. I was also featured in The New York Post and invited to write articles for numerous parents’ magazines and prominent blogs. I couldn’t imagine a more “picture perfect” book launch, and would definitely return to Meryl with my second book”. 
– Marguerite Elisofon, Author of My Picture Perfect Family: What Happens When One Twin Has Autism


“As a first-time author, I was amazed at how much great publicity Meryl Moss Media was able to generate for me in a very short time. I was transformed from being just another autism mom writing about my family’s experience to an author/expert interviewed on many radio stations and television shows and was offered several speaking engagements. I was also featured in The New York Post and invited to write articles for numerous parents’ magazines and prominent blogs. I couldn’t imagine a more “picture perfect” book launch, and would definitely return to Meryl with my second book”. 

– Marguerite Elisofon, Author of My Picture Perfect Family: What Happens When One Twin Has Autism

“Ten years out from the publication of my book, I can say without question that getting it published was the single best thing I ever did for business development. Meryl’s team was critical to the book’s launch. They set it on the right trajectory and I feel the book and I are still benefiting a decade later!” 

– Brain Mattimore, Founder of BMC Associates Bryan-Mattimore–Idea-Stormers

“I have been very fortunate to work with Meryl Moss Media Group. They have created over a hundred interview opportunities for me, publicized my books all over the country, and given me excellent advice on how to expand my readership. I could not have found a better group.”

– Mike Bond, Author of Saving Paradise, The Last Savanna, Holy War, 
House of Jaguar and Tibetan Cross

I just wanted to take a moment to thank you and your team for all your hard work on Spartan Fit! I know things have been so busy lately and you have done so much to help make this book a huge success and just wanted to make sure to thank you for all your work, your responsiveness, and willingness to do whatever it takes to help Joe and Spartan! Thank you! I feel so lucky to work with you. 
– Amelia Green-Vamos / Director of Brand Communications

“I would not launch another book without Meryl Moss Media Group.” 

– Kathryn Miles Author of Superstorm: Nine Days Inside Hurricane Sandy

Meryl Moss and her team gave Midnight in Berlin a huge boost in the US and made it essential that I fly the Atlantic to fulfill the many interviews and speaking engagements that she and her team arranged for me. A fantastic service from highly skilled publicists who know the highways and byways of American media. 

— James MacManus, Midnight in Berlin

“I love the personal attention I received from working with Meryl Moss Media Group as well as from Meryl herself. As a client I felt I had my own team. I appreciated their openness, flexibility and integrity throughout the process. It was a delightful experience overall. 

– Micheline Nader

“Meryl Moss and her team were instrumental in transforming my “Leading Geeks” book into the foundation for a satisfying career. If you’ve invested your time, heart and soul in writing a book that you want to launch a career in writing, speaking and/or consulting, publicity is a critical component. Every day, more than a decade later, I still reap the benefits of the investment I made with Meryl & her team.” 
– Paul Glen

“Ten years out from the publication of my book, I can say without question that getting it published was the single best thing I ever did for business development. Meryl’s team…set it on the right trajectory and I feel the book and I are still benefiting a decade later!” 

– David Gage, Ph.D. Founder of BMC Associates

“Meryl Moss and her staff did everything she promised and then some during the time I retained her to help market my most recent two novels. I have been extremely pleased. Interviews and appearances were arranged efficiently providing wide exposure. In addition, they found blogs and reviewers to publicize the books. When my publisher’s schedule slipped, Meryl was both gracious and flexible in rescheduling the appearances. I will certainly use Meryl again for my next book. ” 

— Allan Topol
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