Services

Publicity, Marketing and Social Media

Established authors as well as first-timers come to us for help with positioning, media exposure, marketing, and building their social media platform. We go about this in a variety of ways based on the subject of the book and the credentials of the author.

There are many elements that contribute to building a successful integrated platform – a mosaic of services that have to come together. We work closely with our authors to identify and target their audience. In our pursuit for media exposure, we go deep as well as wide including industry/genre media (print and online), national and regional publications short and long lead, national and regional radio, TV and print. Social media platform development, digital promotion, influencer marketing, giveaways and contests are also part of our capabilities.

Among Our Services

  • Branding and platform building for the new or experienced author
  • National and regional media coverage (online, print and broadcast)
  • Social media creation and management
  • Web design
  • Influencer marketing and introductions
  • Amazon reviewer campaigns
  • National book and media tours 
  • Instagram book tours 
  • Video interviews and coverage on our own digital asset, BookTrib.com 
  • Strategic marketing opportunities that extend beyond the book 
  • Establish new distribution channels

Social Media

Social media is more important than ever. While some authors are comfortable and savvy in the ways of social media, many are not. To address this, Meryl Moss Media Group has a dedicated social media department, our seasoned team works with authors to establish an editorial calendar that provides a steady stream of appropriate social media postings designed with engagement in mind to build a network of relevant and active followers. 

Speaking Engagements

While there's no discounting social media as a crucial marketing component, in today's world there's no replacement for human interaction. That's why our services on behalf of authors often go beyond the book. We create custom programs/initiatives for authors who want to develop additional distribution channels for their book. To answer that need, Meryl Moss Media Group has a marketing department specifically to help build a brand and extend awareness and engagement. Marketing includes arranging speaking engagements and developing relationships with organizations that provide an audience for potential new business, networking and, of course, book sales.

BookTrib.com

When traditional media outlets started reducing their coverage of books and authors, Meryl Moss put a stake in the ground with a website featuring under-the-radar authors that deserved to be noticed, and readers would enjoy discovering. BookTrib.com brings readers and rising authors together – and in a big way, with more than 50,000 unique monthly website visitors and close to 500,000 views on social media. BookTrib.com is an editorial and marketing engine for authors and publishers as well as a discovery zone for readers. The promotion programs on BookTrib.com are fast, effective and affordable and get authors on the reader radar with guaranteed results. Our programs start at $395 and a full launch campaign that includes reaching bookclubs is under $3000.  

Concierge Self-Publishing

Meryl Moss Media Group offers a full range of services to help authors professionally self-publish and navigate the new publishing landscape. Where most other services offer purely a technical interface with no human interaction, we require client interaction – after all it's your book. Our self-publishing services include professional cover design, editing, layout and full book packaging, ISBN numbers and UPC codes and inclusion on all appropriate retail venues. We offer a full-service program. Holistically we can help you create and produce your book and market it as well – soup to nuts!  For than 26 years, our publicity and marketing and now social media services have been helping authors get the word out about their books.  Feel free to contact us about any and all of our services.  We are here to help you. 
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Publishers

 Meryl Moss Media Group has a proven track record working with many publishers.

Here is a partial list:
  • Harper Collins
  • Hearst Books
  • Simon & Schuster
  • Doubleday
  • Broadway Books
  • Adams Media
  • Hyperion
  • Harvard Business School Press
  • Henry Holt
  • John Wiley & Sons
  • St. Martin's Press
  • William Morrow
  • Skyhorse
  • Crooked Lane
  • Harlequin Books
  • Mira
  • Penguin Random House 
  • Berrett-Koehler
  • Greenwood Publishing Group
  • TOR Books
  • Globe-Pequot
  • Beyond Words
  • McGraw-Hill

Speaking Engagements

We connected our clients with the following organizations:
  • The Economist's The Ideas Festival: Human Potential
  • World Affairs Councils in several cities
  • The American Heart Association
  • The Westchester Second Annual Women's Leadership Summit
  • Bookmarks Festival
  • Litchfield Books Moveable Feast
  • 85 Broads
  • Rice University Young Alumni &
  • Alumni 2.0
  • Dress For Success Worldwide
  • Jay Heritage Center
  • Hermitage
  • Tennessee Council for History Education
  • Connecticut Historical Society
  • The Mark Twain House
  • Google
  • Women's Resource Of Greater Houston
  • Woodhull Institute For Ethical Leadership
  • Roosevelt Institute
  • Barron's
  • National Trust for Historic Preservation
  • Virginia Festival of the Book
  • Terrace Hill The Governor's Mansion
  • Save Our Heritage Organization
  • San Francisco Architectural Heritage
  • Danish Cultural Center
  • Quaker Oates Heart Healthy Campaign
  • Bayer Aspirin Heart Healthy Campaign
  • Wells Fargo Bank
  • Barnard College Alumnae Affairs
  • University of North Carolina at
  • Chapel Hill
  • The CMO Marketing Council
  • Commonwealth of San Francisco
  • Libraries nationwide
  • Chautauqua Institute and more...
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